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Senior Analyst/Manager, Consumer & Competitive Intelligence

Date: Jun 27, 2019

Location: New York, NY, 10003 Milwaukee, WI, 53202

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference. 

What's the Role?

In this role, you will vividly bring to life deep consumer understanding and insight that inspires big ideas and profitable brand growth.  Lead competitive monitoring while working closely with marketing, product and digital teams to develop production communication and strategies that are grounded in deep consumer and category understanding.     

This is an opportunity to join an exciting and established company while building out an entirely new insight capability and function.  This individual is a self-starter “wired” to advocate for the consumer and thrive in a fast-pace and evolving environment. 

Principal Accountabilities:

  • Support ongoing competitive intelligence and category benchmarking work by working closely with consumer insights, marketing, product and digital teams to develop production communication and strategies that are grounded in deep consumer and competitive understanding.
  • Be the go-to source for ad-hoc category analysis for the Consumer Insights and marketing team.  Be an advocate for the consumer and a driver of consumer insight-led actions across the enterprise.
  • Deliver reports, competitive insights and implications to assigned business partners to inform decisions that improve the consumer / client experience.
  • Work with technical resources to design integrated internal and syndicated datasets to provide required analysis. 
  • Identify opportunities to enhance the team’s analytical capabilities by evaluating current processes, new trends, working with business partners, and taking initiative to apply new and improved research approaches. 
  • Proactively share relevant information and competitive insights with the internal teams.
  • Interpret and synthesize multi-source data into insights that lead to actionable marketing strategies and plans for the brand.
  • Own knowledge management tools, processes and resources associated with the Consumer Insights team.
  • Own and lead weekly, quarterly and ad hoc market intelligence summaries as needed; while building a consumer fact base to enable strategic decision making based on consumer needs, trends and industry benchmarks.


Bring Your Best! What this Role Needs:

  • Minimum of 5 years’ experience/knowledge desired in research and data analysis, application of statistical research techniques.  B2C category experience strongly preferred.
  • Familiar with a range of external and secondary data sources for information gathering and trend analysis (e.g., Hitwise, Nielsen Media, Numerator, Limra, Cerulli, Forester, MRI, etc.)  
  • Expert in advanced features of a variety of programs which may include Excel, Access, SQL, SAS, SPSS, Tableau and Business Intelligence tools.
  • Experience and knowledge of the following advanced analytic techniques (Regression, Factor analysis, Cluster analysis highly preferred).
  • Excellent analytical and problem-solving skills.
  • Experience should include budget management, and vendor management.
  • Strong technical market research skills that include; quantitative, qualitative, primary, and secondary. 
  • Degree in business, marketing, social sciences, statistics or related field. Ideally from top-tier school.  MBA or Master’s Degree strongly preferred.
  • Strong business acumen.
  • Financial Services Experience Not Required; but must have, or acquire soon after, intimate knowledge of NM field, markets, clients and products.
  • Able to be both strategic and tactical, with strong analytical, problem solving and conceptual skills.
  • Ability to unite key colleagues and cross-functional partners by gaining trust through demonstrating business expertise.
  • Consistently displays professional courage to research design, analysis and interpretation to deliver credible work product free of bias.
  • Acts in the best interest of consumer / clients and the company.


Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now! 

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.


Req ID: 24958
Position Type: Regular Full Time
Education Experience: Bachelor's Required
Employment Experience: 6-8 years
Licenses/Certifications: Not Applicable
FLSA Status: Exempt
Posting Date: 03/27/2019