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Sr Marketing Communications Manager

Date: Feb 4, 2019

Location: Milwaukee, WI, 53202 Franklin, WI, 53132

At Northwestern Mutual, we believe relationships are built on trust. That our lives and our work matter. These beliefs launched our company nearly 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual.

We're strong and growing. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.

We invest in our people. We provide opportunities for employees to grow themselves, their career and in turn, our business.

We care.  We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.


We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.


What's the role?

Northwestern Mutual (NM) is looking for a talented marketer that is passionate about helping people succeed in achieving their financial goals while being a key contributor to deliver marketing strategies that build awareness, increase client satisfaction and deepen engagement with NM products and services. As part of the Client Communications and Service Experience team, this role will drive improvements to consumer marketing and client communication content and delivery for assigned projects, client journeys, and/or product lines.
Essential Responsibilities:
  • Program Leadership: Independently lead concurrent programs and projects, completing components such as defining business requirements, project scope, success criteria, risks, design/development, communication and implementation plans
  • Project Management: Provide project leadership, including plan development, timeline and budget management, creative development, implementation and analysis
  • Brand Management: Ensure consumer-facing communications consistently represent NM’s brand look, feel, voice, personality and promise while delivering the intended prospect/client experience
  • Marketing Material Strategy: Develop strategies for marketing material creation that support our exclusive sales distribution channel’s sales of NM products and services and support growth of their financial security practices
  • Program Assessment: Collaborate with business partners and other Marketing teams to evaluate new, and optimize existing, programs and experiences to improve key business measures
  • Cross-Functional Team Alignment Leverage departmental relationships with Brand, Creative, Corporate Communications and product line marketing, in addition to Sales and Product teams, to ensure alignment with corporate marketing messages, brand standards and style guidelines
  • Consumer/Field Research: Partner with Insights teams to understand client and field partner needs and pain points, analyze insights to determine root cause, and develop solutions to address challenges, resulting in improved business outcomes
  • Vendor/Relationship Management: Act as guide/consultant/liaison for work with internal partners, outside vendors, contractors and freelancers as appropriate to ensure execution that supports marketing and client communication objectives
  • Process Management/Improvement—Marketing Materials: Own or contribute to the development and implementation of formal processes and guidelines for creating, modifying and maintaining marketing and client communications across enterprise
  • Process Management/Improvement—Material Metrics: Own or contribute to development and implementation of ongoing process for auditing materials, tracking costs and measuring effectiveness



Bring Your Best! What this role needs:



  • Bachelor’s degree with an emphasis in marketing/communications, business or related field
  • Minimum six years of proven experience in a professional marketing or communications setting: corporate, agency or financial services industry
  • Organization Skills: Demonstrated superior ability to manage multiple complex projects and deadlines in fast-paced, team and independent environments
  • Critical Thinking: Demonstrated skills in problem-solving, listening, planning and thought leadership
  • Leadership: Ability to negotiate, influence, and build credibility and strong partnerships in matrixed organization across business functions and levels
  • Business Communication Skills: Excellent written and verbal communication skills for internal collaboration and development of consumer/client communications
  • Analytical Skills: Results-driven focus with ability to use data intelligence to influence decisions and refine strategies.
  • Creative Management: Proven ability to successfully engage and guide creative teams (may include writers, external consultants, etc.) to plan, conceive, develop and implement marketing communications initiatives
  • Customer-Focus Thinking: able to generate strong excitement with new and unique project ideas and programs that keep the client as center focus
  • Adaptability: thrives in an environment of ambiguity, innovation and ongoing change
  • Curiosity/Experimentation: Innate desire to monitor the rapidly changing marketing and financial industry landscape to incorporate latest applicable trends and technologies. Try something new, fail, try again.


Req ID: 24697
Position Type: Regular Full Time
Education Experience: Bachelor's Required
Employment Experience: 6-8 years
Licenses/Certifications: Not Applicable
FLSA Status: Exempt
Posting Date: 02/01/2019